A modern couple from a typical advertisement: young, attractive, and brand-conscious. As they use the products on their breakfast table they begin to quote lines from the relevant advertisements. Soon their behavior departs from the accepted advertising norm as they defend each other´s products to the death.

Original title: A Alma do Negócio
Script: José Roberto Torero
Cinematography: Kátia Coelho
Music: Caco Faria, Alvaro Faria; Paulo Sacramento
Others: Editing: Paulo Sacramento
Cast: Carlos Mariano, Renata Guimaraes
Dialogue: Portuguese
Subtitles: German
Clearance of minors: 12 years
Licensed territory: Worldwide
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